I design systems behind better customer journeys.
Hi, I'm Lorena Jean Matias, founder of Ena Crfted. I help service businesses turn disconnected marketing and sales processes into customer journeys that generate more conversations, more appointments, and a smoother client experience.
Using GoHighLevel as my primary platform, I design funnels, CRM systems, workflow automations, and AI-powered processes that work together as one connected system.
Hi, I'm Lorena Jean Matias, founder of Ena Crfted. I help service businesses turn disconnected marketing and sales processes into customer journeys that generate more conversations, more appointments, and a smoother client experience.
Using GoHighLevel as my primary platform, I design funnels, CRM systems, workflow automations, and AI-powered processes that work together as one connected system.
I design systems behind better customer journeys.
Hi, I'm Lorena Jean Matias, founder of Ena Crfted. I help service businesses turn disconnected marketing and sales processes into customer journeys that generate more conversations, more appointments, and a smoother client experience.
Using GoHighLevel as my primary platform, I design funnels, CRM systems, workflow automations, and AI-powered processes that work together as one connected system.
How I design BUSIness systems
Every system starts with the customer journey.
Before I build a funnel, create an automation, or configure a CRM, I map how people move through a business.
Understanding the customer journey first helps uncover friction points, improve follow-up, and create systems that support both the business and the customer.
Every decision is designed to answer one question:
"What should happen next?"
WHAT I BUILD
The Systems Behind Every Customer Journey
Every business is different, but the goal is the same: create a connected customer journey that reduces manual work, improves follow-up, and makes growth easier to manage.
Every business is different, but the goal is the same: create a connected customer journey that reduces manual work, improves follow-up, and makes growth easier to manage.
Funnel Strategy & Development
Landing pages, lead magnets, booking funnels, and sales funnels designed around customer behavior.
Customer Journey Design
Mapping every stage from first interaction to long-term customer relationship.
GoHighLevel CRM Setup
Custom pipelines, opportunity management, tagging, segmentation, and contact organization.
Funnel Strategy & Development
Landing pages, lead magnets, booking funnels, and sales funnels designed around customer behavior.
Customer Journey Design
Mapping every stage from first interaction to long-term customer relationship.
GoHighLevel CRM Setup
Custom pipelines, opportunity management, tagging, segmentation, and contact organization.
AI & Integrations
Webhooks, APIs, Zapier, Make.com, OpenAI, Google Workspace, Meta Lead Ads, Stripe, and other connected tools.
Workflow Automation
Lead nurturing, appointment reminders, review requests, onboarding, follow-up sequences, and conditional workflows.
Optimization
Improving messaging, user experience, booking flow, and automation performance over time.
AI & Integrations
Webhooks, APIs, Zapier, Make.com, OpenAI, Google Workspace, Meta Lead Ads, Stripe, and other connected tools.
Workflow Automation
Lead nurturing, appointment reminders, review requests, onboarding, follow-up sequences, and conditional workflows.
Optimization
Improving messaging, user experience, booking flow, and automation performance over time.
How I See A Business
Every project starts with questions like:
CASE STUDIES
Proof, before anything else
LEAD MAGNET + PREMIUM CONSULTATION FUNNEL SYSTEM
FemAura Wellness
BUSINESS GOAL
Increase consultation bookings by attracting higher-intent leads through a trust-based customer journey.
CHALLENGE
Visitors knew the brand but weren't ready to book. The existing funnel lacked a clear path from interest to consultation
WHAT I DESIGNED
✓ Funnel Strategy
✓ Customer Journey Mapping
✓ Lead Magnet Design
✓ Consultation Funnel
✓ Automated Lead Nurturing
✓ Psychology-Based Messaging
✓ Mobile Optimization
WHAT I DESIGNED
Customer Journey Mapping
Psychology-Based Messaging
Automated Lead Nurturing
Consultation Funnel
Mobile Optimization
TOOLS
TOOLS
Figma, Systeme Io, Chatgpt
Figma
Systeme Io
Chatgpt
LEAD MAGNET + PREMIUM CONSULTATION FUNNEL SYSTEM
FemAura Wellness
BUSINESS GOAL
Increase consultation bookings by attracting higher-intent leads through a trust-based customer journey.
CHALLENGE
Visitors knew the brand but weren't ready to book. The existing funnel lacked a clear path from interest to consultation
WHAT I DESIGNED
✓ Funnel Strategy
✓ Customer Journey Mapping
✓ Lead Magnet Design
✓ Consultation Funnel
✓ Automated Lead Nurturing
✓ Psychology-Based Messaging
✓ Mobile Optimization
WHAT I DESIGNED
Customer Journey Mapping
Psychology-Based Messaging
Automated Lead Nurturing
Consultation Funnel
Mobile Optimization
TOOLS
TOOLS
Figma, Systeme Io, Chatgpt
Figma
Systeme Io
Chatgpt
CONSULTATION FUNNEL OPTIMIZATION
Aussie Keto
BUSINESS GOAL
Increase consultation bookings by improving the journey from initial website visit to a scheduled 20-minute keto consultation.
CHALLENGE
The business needed a clearer conversion path that reduced friction between discovery and booking. Visitors required stronger messaging, clearer calls to action, and more confidence before committing to a consultation.
WHAT I DESIGNED
WHAT I DESIGNED
✓ Funnel Structure Planning
✓ Landing Page Design
✓ Conversion Messaging
✓ Strategic CTA Placement
✓ Consultation Booking Flow
✓ Social Proof Integration
✓ Mobile Optimization
Funnel Structure Planning
Landing Page Design
Conversion Messaging
Strategic CTA Placement
Mobile Optimization
TOOLS
TOOLS
Figma, GoHighLevel, Claude Ai
Figma
GoHighLevel
Claude Ai
CONSULTATION FUNNEL OPTIMIZATION
Aussie Keto
BUSINESS GOAL
Increase consultation bookings by improving the journey from initial website visit to a scheduled 20-minute keto consultation.
CHALLENGE
The business needed a clearer conversion path that reduced friction between discovery and booking. Visitors required stronger messaging, clearer calls to action, and more confidence before committing to a consultation.
WHAT I DESIGNED
WHAT I DESIGNED
✓ Funnel Structure Planning
✓ Landing Page Design
✓ Conversion Messaging
✓ Strategic CTA Placement
✓ Consultation Booking Flow
✓ Social Proof Integration
✓ Mobile Optimization
Funnel Structure Planning
Landing Page Design
Conversion Messaging
Strategic CTA Placement
Mobile Optimization
TOOLS
TOOLS
Figma, GoHighLevel, Claude Ai
Figma
GoHighLevel
Claude Ai
GymMaster x GoHighLevel Integration
Free Trial Automation System
BUSINESS GOAL
Create a connected automation system that manages free trial enquiries, follow-ups, reminders, and CRM updates while keeping GymMaster and GoHighLevel working together.
CHALLENGE
GymMaster wasn't natively connected to GoHighLevel, requiring manual booking management while maintaining an automated customer journey.
As workflows evolved, automation logic also required ongoing auditing and refinement to prevent duplicate messages, broken triggers, inconsistent follow-ups, and disconnected customer experiences.
WHAT I DESIGNED
WHAT I DESIGNED
✓ Funnel Structure Planning
✓ Landing Page Design
✓ Conversion Messaging
✓ Strategic CTA Placement
✓ Consultation Booking Flow
✓ Social Proof Integration
✓ Mobile Optimization
Webhook Integration
CRM Synchronization
Workflow Organization
Pipeline Management
Contact Segmentation
Automation Architecture
System Integration Strategy
Technical Documentation
TOOLS
TOOLS
Figma, GoHighLevel, Claude Ai
GoHighLevel
GymMaster
Webhooks
GymMaster x GoHighLevel Integration
Free Trial Automation System
BUSINESS GOAL
Create a connected automation system that manages free trial enquiries, follow-ups, reminders, and CRM updates while keeping GymMaster and GoHighLevel working together.
CHALLENGE
GymMaster wasn't natively connected to GoHighLevel, requiring manual booking management while maintaining an automated customer journey.
As workflows evolved, automation logic also required ongoing auditing and refinement to prevent duplicate messages, broken triggers, inconsistent follow-ups, and disconnected customer experiences.
WHAT I DESIGNED
WHAT I DESIGNED
✓ Funnel Structure Planning
✓ Landing Page Design
✓ Conversion Messaging
✓ Strategic CTA Placement
✓ Consultation Booking Flow
✓ Social Proof Integration
✓ Mobile Optimization
Webhook Integration
CRM Synchronization
Workflow Organization
Pipeline Management
Contact Segmentation
Automation Architecture
System Integration Strategy
Technical Documentation
TOOLS
TOOLS
Figma, GoHighLevel, Claude Ai
GoHighLevel
GymMaster
Webhooks
TECH STACK
The Tools Behind The Journey
Every business has different needs.
While GoHighLevel is my primary platform, I work with a range of tools to connect websites, automate workflows, and create smoother customer experiences.
I choose technology based on what the business needs, not the other way around.
cREDENTIALS
Always Learning. Always Improving
Technology changes quickly, and I believe learning should never stop. I continuously improve my skills, explore new tools, and earn certifications to deliver smarter, more effective solutions for my clients.
Technology changes fast. I invest in continuous learning so I can adapt, improve, and deliver better solutions for every client.
Let's Talk
Every Business Has A Journey.
Design Yours
Whether you're building your first funnel, improving an existing customer journey, or connecting the tools your business already uses, every great system starts with understanding how your customers move through it.
If you're not sure where to begin, start with the Funnel Assessment. It will help us uncover opportunities before we ever discuss software.
Prefer a conversation instead?
Book a strategy call or send me a message. I’d love to hear what you’re building.
Smart Funnel Systems for Service Businesses
© 2026 Ena Crfted
Designed by Lorena Jean Matias